Frank's Little Helpers
Frank's Little Helpers
Frank's Little Helpers
Frank’s Little Helpers - Packaging Design - 2024
Frank’s Little Helpers is a brand I created for a 4 count 8.4oz can knock-down package. Frank’s has a simple premise: Frank is a clumsy, hard-drinking old hunter with a heart as weathered as his flannel. Never far from his side are his mischievous “Helpers”—an unruly gang of raccoons who seem more interested in chaos than company. These playful troublemakers are constantly meddling in Frank’s day-to-day misadventures: stealing his beer, wearing his vests, and turning every hunting trip into a slapstick cartoon comedy akin to Looney Toons. Together, Frank and the Helpers embody a wild, carefree spirit—imperfect, untamed, and a little off-kilter. Just like the beer itself. The cans are designed to appear like shotgun shells, with the branding scratched onto it. The characters are hand drawn and other imagery is found and edited. I drew inspiration from Looney Toons and vintage beer cans.
“It all started with me and the lil’ helpers back’n the woods hunting’ game, when I realized I wasn’t buzzed enough yet! I needed a drink to keep me goin’ till the day’s end. So I decided to brew my own.” -Frank
Frank’s Little Helpers - Packaging Design - 2024
Frank’s Little Helpers is a brand I created for a 4 count 8.4oz can knock-down package. Frank’s has a simple premise: Frank is a clumsy, hard-drinking old hunter with a heart as weathered as his flannel. Never far from his side are his mischievous “Helpers”—an unruly gang of raccoons who seem more interested in chaos than company. These playful troublemakers are constantly meddling in Frank’s day-to-day misadventures: stealing his beer, wearing his vests, and turning every hunting trip into a slapstick cartoon comedy akin to Looney Toons. Together, Frank and the Helpers embody a wild, carefree spirit—imperfect, untamed, and a little off-kilter. Just like the beer itself. The cans are designed to appear like shotgun shells, with the branding scratched onto it. The characters are hand drawn and other imagery is found and edited. I drew inspiration from Looney Toons and vintage beer cans.
“It all started with me and the lil’ helpers back’n the woods hunting’ game, when I realized I wasn’t buzzed enough yet! I needed a drink to keep me goin’ till the day’s end. So I decided to brew my own.” -Frank
Frank’s Little Helpers Packaging Design . 2024
Frank’s Little Helpers is a brand I created for a 4 count 8.4oz can knock-down package. Frank’s has a simple premise: Frank is a clumsy, hard-drinking old hunter with a heart as weathered as his flannel. Never far from his side are his mischievous “Helpers”—an unruly gang of raccoons who seem more interested in chaos than company. These playful troublemakers are constantly meddling in Frank’s day-to-day misadventures: stealing his beer, wearing his vests, and turning every hunting trip into a slapstick cartoon comedy akin to Looney Toons. Together, Frank and the Helpers embody a wild, carefree spirit—imperfect, untamed, and a little off-kilter. Just like the beer itself. The cans are designed to appear like shotgun shells, with the branding scratched onto it. The characters are hand drawn and other imagery is found and edited. I drew inspiration from Looney Toons and vintage beer cans.
“It all started with me and the lil’ helpers back’n the woods hunting’ game, when I realized I wasn’t buzzed enough yet! I needed a drink to keep me goin’ till the day’s end. So I decided to brew my own.” -Frank
